Licensing
Agents
Northwestern
University has joined a consortium with other universities throughout
the country to bring about consistency in the American marketplace
for officially-licensed collegiate products. The Collegiate Licensing
Company helps administer this group. The objectives of the group
are:
- To ensure
that the names and logos of the participating universities are
protected;
- To ensure
that alumni, students, and supporters can easily recognize authorized
merchandise; and
- To guarantee
that the quality standards of products offered remain high.
Outside the
United States, CLC International assists with the coordination of
Northwestern University's Trademark Licensing program. In coordination
with both the The Collegiate Licensing Company and CLC International,
the University also offers a direct licensing agreement.
The services
of The Collegiate Licensing Company
and CLC International include:
- Knowing potential
licensees (suppliers and manufacturers).
- Providing
licensing information to potential licensees.
- Executing
the licensing agreement with licensees.
- Notifying
retail outlets about the licensing program and recruiting their
vendors.
- Finding potential
licensees from other schools and markets.
- Attending
manufacturers' trade shows.
- Contacting
local retailers to get their support.
- Mailing lists
of current licensees to retail buyers.
- Assisting
in promotions, with internal audiences (faculty, staff, students
and alumni) and the general public; and helping with press releases
and public presentations.
- Searching
for infringers.
- Establishing
a series of "Cease" letters, which end with the intent to file
suit.
- Having "Officially
Licensed Collegiate Product" labels or tags placed on licensed
goods which are for sale.
- Ensuring
timely payments by licensees.
- Conducting
on-site audits of licensees.
Domestic Licensing
The Collegiate
Licensing Company (CLC) is under contract to handle all domestic
licensing agreements for Northwestern University. For information
regarding licensing opportunities on any of the University logos
or verbiage, contact:
Collegiate Licensing
Company
290 Interstate North
Suite 200
Atlanta, GA 30339
Phone: (770)
956-0520
Fax: (770) 955-4991
http://www.clc.com
International
Licensing
CLC International
is under contract to handle all international licensing agreements.
For information regarding international licensing opportunities
on Northwestern University logos or verbiage, contact:
CLC International
Chris Prindiville
290 Interstate North, Suite 200
Atlanta, GA 30339
cprindiville@clc.com
Phone: (770) 952-0520
Fax: (770) 955-4491
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