Trademark Licensing
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Introduction
NU Trademark Licensing Policy
Label Awareness
Correct Use of Marks, Colors, Trademarks, and Logos
Trademark Licensing Services
History of NU Seal and WIllie the WildCat
Licensing Agents
Licensed Manufacturers
Local Retailers
Statement on FLA & WRC

 

Licensing Agents

Northwestern University has joined a consortium with other universities throughout the country to bring about consistency in the American marketplace for officially-licensed collegiate products. The Collegiate Licensing Company helps administer this group. The objectives of the group are:

  • To ensure that the names and logos of the participating universities are protected;
  • To ensure that alumni, students, and supporters can easily recognize authorized merchandise; and
  • To guarantee that the quality standards of products offered remain high.

Outside the United States, CLC International assists with the coordination of Northwestern University's Trademark Licensing program. In coordination with both the The Collegiate Licensing Company and CLC International, the University also offers a direct licensing agreement.

The services of The Collegiate Licensing Company and CLC International include:

  • Knowing potential licensees (suppliers and manufacturers).
  • Providing licensing information to potential licensees.
  • Executing the licensing agreement with licensees.
  • Notifying retail outlets about the licensing program and recruiting their vendors.
  • Finding potential licensees from other schools and markets.
  • Attending manufacturers' trade shows.
  • Contacting local retailers to get their support.
  • Mailing lists of current licensees to retail buyers.
  • Assisting in promotions, with internal audiences (faculty, staff, students and alumni) and the general public; and helping with press releases and public presentations.
  • Searching for infringers.
  • Establishing a series of "Cease" letters, which end with the intent to file suit.
  • Having "Officially Licensed Collegiate Product" labels or tags placed on licensed goods which are for sale.
  • Ensuring timely payments by licensees.
  • Conducting on-site audits of licensees.

Domestic Licensing

The Collegiate Licensing Company (CLC) is under contract to handle all domestic licensing agreements for Northwestern University. For information regarding licensing opportunities on any of the University logos or verbiage, contact:

Collegiate Licensing Company
290 Interstate North
Suite 200
Atlanta, GA 30339

Phone: (770) 956-0520
Fax: (770) 955-4991
http://www.clc.com

International Licensing

CLC International is under contract to handle all international licensing agreements. For information regarding international licensing opportunities on Northwestern University logos or verbiage, contact:

CLC International
Chris Prindiville
290 Interstate North, Suite 200
Atlanta, GA 30339

cprindiville@clc.com
Phone: (770) 952-0520
Fax: (770) 955-4491