Introduction

Northwestern has a long-standing policy of protecting the symbols that are associated with its name and its reputation as one of the finest universities in the country.

The University has exclusive rights to its name, logos, trademarks, songs, mottoes and mascots and prohibits their unauthorized use. The Trademark Licensing Office was established to protect the use of the University's name and insignias, to monitor their usage and to ensure that the public properly identifies and associates University logos on products bearing Northwestern's marks.

Vendors who manufacture and sell items imprinted with Northwestern indicia (to the public or to Northwestern departments) are required to be licensed by the University. Licensees operate under specific guidelines; all products and designs must be approved by the University Trademark Licensing Office, the items must include an "officially licensed" hangtag or label, and royalty reports must be submitted on a regular basis.

The Trademark Licensing Office can verify that the department's choice of vendor is licensed by the University. If the vendor is not licensed, the Trademark Licensing Office can assist the vendor in becoming licensed or provide the department with a list of licensed vendors.

Creation, adoption and use of any Northwestern University indicia must conform to approved standards as authorized by the University. It is important that Northwestern marks are used properly and on quality merchandise. The Trademark Licensing Office must be contacted to verify correct usage and standards before any mark or new design incorporating a Northwestern mark is used by either the public or the University community.

Authorization for use by either the Northwestern University community or the public must be obtained through the Trademark Licensing Office, 2020 Ridge Ave, Rm 241, Evanston, IL 60208, phone 847/491-3274.